Abstract: Because of the mighty exchange rate of the US dollar and the fierce competition in the domestic market, the summer used clothes export which used to be prosperous suffers a severer depression than ever. According to the incomplete data, the survival rate of the domestic factories working on summer used clothes is only 73%. While among the 73%, only 30% of them can keep a relatively good status of making profits.
  Because of the mighty exchange rate of the US dollar and the fierce competition in the domestic market, the summer used clothes export which used to be prosperous suffers a severer depression than ever. According to the incomplete data, the survival rate of the domestic factories working on summer used clothes is only 73%. While among the 73%, only 30% of them can keep a relatively good status of making profits.
  As a factory which is good at discovering the business opportunity, it still wants to make enough profits under this bad condition. Thus, the export of winter used clothes is dug out to the full extent.
  Where are the winter clothes exported to generally? It’s so hot in Africa and do they need winter clothes?
  The answer is surely positive. Our winter used clothes is generally exported to Southeast Asia, Pakistan, coastal inland areas of Africa. The markets in Southeast Asia, Pakistan and other areas always exist. It’s known to us all that there are markets of winter used clothes in Africa where it’s famous for its torridity. Africa locates near the equator and it belongs to the subtropical zone. One feature of their climate is the big temperature difference. It’s bigger than that in our country. At night and in winter, they need some coats against the cold. In this way, the market of winter used clothes is dug out gradually which is never discovered before.
  What are the advantages of winter clothes export compared with summer clothes export?
  1. The price: the price of winter used clothes is much cheaper than summer clothes. Calculated in tons, in domestic, the average price of summer clothes is about 5500 RMB while the price of winter clothes is about 650 RMB. The operating cost is saved to a great extent.
  2. The profits comparison: Although the price of winter used clothes is much lower than the summer used clothes’, the profits of them are equal. The profit made from one container winter clothes exported abroad is up to about 20000 RMB.
  3. The storage: The variety of winter clothes is not as much as the summer clothes’. Most winter clothes can be sold well and the pressure of storage is relatively smaller.
   Development time limit and competitive advantage
  Compared to the market of summer used clothes export, the existing time of winter-clothes market is not as long as summer-clothes’ and its market is not replete. In domestic, the factories professionally working on the winter clothes export is relatively fewer so the competition is relatively small. In the near future, there will be a dilatational stage in the market of winter clothes export. If you work on this industry, why not take this new market into consideration? We predict that winter clothes may become popular in the near future.